Newsportual Basketball Association (NBA) and ADQ, an active sovereign investor driving growth and prosperity for Abu Dhabi, will host a series of interactive fan activities as part of BRED Abu Dhabi from Wednesday, April 23 to Sunday, April 27, 2025, headlined by appearances from NBA Legend Joakim Noah.

The five-day event will also feature a range of interactive basketball and entertainment activities for all fans in attendance, including shooting competitions and skills challenges, a live DJ and performances by a dunk squad.  Noah, a two-time NBA All-Star and the 2014 NBA Defensive Player of the Year, will also attend and participate in meet-and-greets with fans.

The activities are part of the multiyear collaboration between the NBA and ADQ to engage fans and youth basketball players in Abu Dhabi.  The agreement makes ADQ the Presenting Partner of The NBA Abu Dhabi Games, which last year featured the Boston Celtics and Denver Nuggets playing two preseason games at Etihad Arena on Yas Island.  ADQ also hosts and supports a number of the NBA’s grassroots basketball development programs in the United Arab Emirates (UAE).