Amazon (NYSE: AMZN) has launched the Amazon Business Assistant, a new artificial intelligence (AI)-powered tool designed to help business buyers discover savings, automate routine tasks, and make more informed purchasing decisions. Unveiled at the company’s Amazon Business Reshape conference, this conversational assistant marks a significant step in integrating generative AI into the enterprise procurement process.

“While many of our customers are familiar with the Amazon buying experience, Amazon Business has unique features and offerings built for procurement needs. This tool helps deliver that information to customers quicker, helping users optimize their account with step-by-step guidance,” said Doug Gray, VP of Technology, Amazon Business.

Amazon Announces New AI-Powered Business Assistant

The assistant is a powerful, always-on tool that aims to simplify complex buying challenges and deliver instant, data-driven guidance for businesses. It is trained on extensive purchase history and account settings to provide personalized, strategic recommendations. Buyers can ask questions like “Where can I find quantity discounts?” or “How do I set up recurring deliveries?” and receive suggestions to leverage bulk buying or Subscribe & Save options.

It transforms procurement processes into simple conversations, providing instant guidance on Amazon Business’s features, buying policies, and account settings. This allows users to quickly navigate business-specific features, such as setting up approval workflows, without extensive searching.

The tool uses conversational intelligence combined with deep Amazon Business expertise to help organizations manage their accounts, automate tasks, and ensure compliance with internal purchasing policies.

Amazon Is Rolling Out Several Other AI Features

In addition to the core Amazon Business Assistant, Amazon is rolling out several other AI-enhanced features to further optimize business buying for its customers. For Business Prime members, the company is introducing Savings Insights, a feature designed to analyze an organization’s purchase history and pricing patterns to proactively identify cost-saving opportunities.

This powerful tool presents a comprehensive dashboard highlighting where buyers can best leverage savings, such as through quantity discounts, lower-priced alternatives for frequently purchased items, and available subscription savings options. Furthermore, for Business Prime Enterprise customers, Amazon is implementing Spend Anomaly Monitoring. This advanced administrative tool automatically detects unusual or irregular purchasing patterns that might indicate non-compliance or potential issues.

The monitoring system alerts administrators to suspicious activity, including orders from rarely purchased categories, irregular repurchases, excessive daily spending, or split purchases that may be attempts to circumvent internal approval thresholds, thereby helping organizations maintain compliance and control over their spending.

These AI innovations underscore Amazon’s commitment to leveraging generative AI to empower businesses, from small operations to Fortune 100 companies, to reduce costs, make data-driven decisions, and operate more efficiently in a fast-paced environment.

Amazon Partners With Deloitte For AI Solutions

Separately, Amazon Business, Amazon Web Services (AWS), and Deloitte have also announced a collaboration to develop two industry-specific AI-driven solutions built on Deloitte’s IntelligentOps platform, enabled by Amazon Bedrock and Amazon SageMaker AI. These solutions aim to shift industrial business buying and sourcing operations from reactive problem-solving to proactive decision-making.

AMZN Posted Better-Than-Expected Q3 Earnings

Meanwhile, Amazon reported strong Q3 earnings, and its sales rose 13% year-over-year to $180.2 billion, marking a 13% increase year-over-year, or 12% excluding the favorable impact of foreign exchange rates. This figure surpassed the consensus forecast of $177.8 billion from Wall Street analysts.

Net Income saw a significant surge to $21.2 billion, translating to $1.95 per diluted share, handily beating estimates of $1.57. However, this figure was substantially boosted by a $9.5 billion pre-tax gain from Amazon’s investment in AI startup, Anthropic, which is categorized as non-operating income.

Amazon’s operating income came in at $17.4 billion. This figure was weighed down by two substantial special charges totaling $4.3 billion. These include a $2.5 billion legal settlement with the Federal Trade Commission (FTC) and $1.8 billion in estimated severance costs primarily related to planned role eliminations. Excluding these one-time charges, operating income would have been a stronger $21.7 billion

Amazon Is Doubling Down on AI Capex

CEO Andy Jassy emphasized the impact of AI, stating that it is “driving meaningful improvements in every corner of our business,” particularly in Amazon Web Services (AWS). The company is aggressively investing in AI infrastructure, including its custom Trainium chips, and expanding its data center capacity. This investment focus contributed to a sharp decline in trailing twelve-month free cash flow to $14.8 billion, primarily due to a substantial increase in capital expenditures. The company, which had originally guided for 2025 capex to be in the ballpark of $100 billion, yet again raised the guidance to $125 billion during the Q3 2025 earnings call.

Other Big Tech companies also raised their capex guidance, even as a section of the markets is apprehensive about their ability to monetize these investments.

AMZN Sent a ‘Cease and Desist’ Letter to Perplexity

Meanwhile, even as tech companies invest billions into enhancing their AI capabilities, there are signs of imminent rivalry between them. For instance, Amazon has escalated its dispute with AI search startup Perplexity, sending a strongly worded cease-and-desist letter demanding that the company immediately stop using its AI agents to covertly access and make purchases on the Amazon Store. The action marks one of the most significant legal clashes to date over the growing power and autonomy of third-party AI agents on major e-commerce platforms.

The legal action, initiated with a letter dated October 31, 2025, centers on Perplexity’s Comet browser agent, which allows users to delegate shopping tasks—from product search and comparison to final purchase—to an AI assistant.

Amazon argues that the non-transparent, automated shopping experience provided by Comet severely degrades the customer experience. The e-commerce giant claims the agent fails to properly account for customer purchase history, personalized recommendations, accurate delivery estimates, and correct pricing, leading to a poor and inconsistent shopping experience.

Perplexity AI quickly pushed back against Amazon’s legal threat in a public blog post titled “Bullying is Not Innovation,” accusing the retail giant of anti-competitive behavior and attempting to stifle user choice.