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WASHINGTON, DC - APRIL 21: Children and their parents participate in the White House Egg Roll on the South Lawn on April 21, 2025 in Washington, DC. The White House is expecting thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, which was started by President Rutherford B. Hayes in 1878. (Photo by Chip Somodevilla/Getty Images)

Children and their parents participate in the White House Egg Roll on the South Lawn on Monday in Washington, D.C. The White House expected thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, which was started by President Rutherford B. Hayes in 1878.

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The White House held its annual Easter egg roll event Monday on the South Lawn, with President Trump and first lady Melania Trump welcoming thousands of people to the first White House Easter Egg Roll of his second term.

The annual tradition dates back to the presidency of Rutherford B. Hayes, according to the White House, and save for war and food shortages, has been a mainstay of Pennsylvania Avenue since 1878.

WASHINGTON, DC - APRIL 21: Children participate in the White House Egg Roll on the South Lawn on April 21, 2025 in Washington, DC. The White House is expecting thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, which was started by President Rutherford B. Hayes in 1878. (Photo by Anna Moneymaker/Getty Images)

Children participate in the White House Egg Roll on the South Lawn on Monday in Washington, D.C.

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Anna Moneymaker/Getty Images

WASHINGTON, DC - APRIL 21: U.S. President Donald Trump, joined by first lady Melania Trump and the Easter Bunny, delivers remarks during the White House Egg Roll on the South Lawn on April 21, 2025 in Washington, DC. The White House is expecting thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, which was started by President Rutherford B. Hayes in 1878. (Photo by Anna Moneymaker/Getty Images)

President Trump, joined by first lady Melania Trump and the Easter Bunny, delivers remarks during the White House Egg Roll on the South Lawn.

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Anna Moneymaker/Getty Images

WASHINGTON, DC - APRIL 21: Guests visit the Meta tent during the White House Easter Egg Roll on the South Lawn of the White House on April 21, 2025 in Washington, DC. The White House is expecting thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, which was started by President Rutherford B. Hayes in 1878. (Photo by Chip Somodevilla/Getty Images)

Guests visit a tent sponsored by Meta during the White House Easter Egg Roll.

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The event, which the White House said would use eggs “donated by American egg farmers,” also comes as egg prices in the United States reached record highs earlier this year due to an outbreak of avian flu that has forced farmers to kill off millions of egg-laying hens.

Monday’s egg roll was also the first time the White House had solicited corporate sponsors for the event, with YouTube, Amazon, Meta, listed among the sponsors. The companies’ support comes as billionaire tech executives have faced growing criticism for cozying up to the Trump administration, including Amazon’s Jeff Bezos, Meta’s Mark Zuckerberg and Google’s Sundar Pichai, as well as Tesla and SpaceX CEO Elon Musk, who has taken on unprecedented power within the White House.

With sponsorships ranging from $75,000 to $200,000, according to a CNN report earlier this month, the White House has said the money raised will go to the White House Historical Association, a nonprofit.